Are You Selling What They Want?

Are you selling a product that an employer will want to buy, and do you have enough of what that employer wants?

Allow me to switch gears here.

Have you ever been to a major-league baseball game? If you have, did you ever notice those people inside the ballpark who carry those trays in front of them with all sorts of food and snacks to sell? (We often refer to them as ballpark vendors.)

I’ll bet you’re wondering why I would be writing about ballpark vendors in a blog that is to be read by job-seekers, especially when it’s October and the regular major-league baseball season is over.

Here is my analogy. You, the job-seeker, are a ballpark vendor, and your target employers are the fans at the major-league baseball game.

Vendor_02

There are some differences here. First, ballpark vendors usually will have only one or two different items in their tray, while a job-seeker can have many skills that he is trying to “sell” to a potential employer. Second, on any given day, a vendor’s “target market”, can number well into the hundreds, or even the thousands. I doubt that most job-seekers have a list of “specific” target companies that is more than one or two hundred. Third, we job-seekers research companies before putting them on our list of target companies. The ballpark vendor does not have to do this; to him, you become part of his potential target market just by showing up at the ballpark. Fourth, when researching potential target companies, we job-seekers attend various networking meetings and use our networks to find out information about those companies. Ballpark vendors simply yell out what it is that they’re selling, and leave it up to you, the prospective buyer, to decide if you want to buy that item.

Finally, when a vendor runs out of an item, that person simply goes and gets more of that item. On the other hand, we job-seekers have to learn new skills that potential employers may be looking for.

Let’s go back to the items being sold. The ballpark vendor is simply trying to sell something which can be consumed. You, the job-seeker, are trying to sell your “skills”. If the potential employer does not need someone with your skills, you are not going to be able to sell anything to that employer, just like the vendor will not be able to sell a customer anything to drink if that customer is not thirsty.

If that same employer is looking for someone with a skill that you have, but wants someone who is “more experienced” with that skill than you are, or who has other skills that you don’t have, you also will not be able to “sell” to that employer. A ballpark vendor will not be able to sell one-half of a hotdog to someone who wants a whole hotdog.

So, if your skills stack up very well to those jobs that you are trying to get, then you have something to sell to your target companies. Go out and network to try to get into those companies. If not, you have two options. Add to your skill set, or change your career direction.

Now, do you have enough of the skills that your target employers want?

Dave Vandermey is a web developer.

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