By Tim Klepaczyk
I read a lot of non-fiction, especially books on scientific topics. While my education is in electrical engineering, this “casual” reading (I understand not everyone may share my perspective!) is usually in areas unrelated to my work experience. Two connected fields in which I’ve read at least twenty or so books are neuroscience and positive psychology.
I was reminded of this when attending a LinkedIn workshop yesterday afternoon. The speaker talked a bit about the “Psychology of LinkedIn”. LinkedIn is useful in many ways to many people. The speaker pointed out that LinkedIn is constantly changing, and you need to adapt and change with it. Today it is certainly a very valuable tool in one’s job search. LinkedIn did not start off that way, but recruiters realized its value several years ago, and it should remain so for the foreseeable future.
How, then, can you make better use of LinkedIn in your job search? When I go to networking meetings, I am mindful of presenting myself professionally – engaging and friendly conversation, and depending on the event, dress slacks, tie, and blazer or dress casual. You should consider LinkedIn as another social forum akin to a networking event, and present and dress yourself in a similar way.
Recruiters search LinkedIn to find candidates for job postings they are trying to fill. To be flagged as a potential candidate customize your professional headline and summary with keywords common to the descriptions of jobs you are trying to find. Your professional headline should reflect the position you are seeking, and not (for example) the survival job you are currently working. Include a summary paragraph presented in the third person. A good head shot photograph is very important; again, dress appropriately. Strive also to get one or two Recommendations for each position you’ve held throughout your career.
Make a good first impression on LinkedIn and you’ll hear from more recruiters.
Tim Klepaczyk is an RF & microwave engineer with over 20 years of experience in applications & sales and product design & validation. He also loves writing.
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